《What is Normal is What is Optimal》is a book written by Myeong Seok Jeong. Commissioned by Ming Ren Press, I illustrate the proverbs and design the book. Following the calm and peaceful tone of the content, a series of real/ surreal objects are illustrated with pencil on textured paper. The content is pretty straightforward but the illustrations are more indirect in a way to make people curious and think more about the true meaning behind each proverb. I choose a bold serif typeface for easy readability and to convey the classic feel of the book.